Extra Virgin Olive Oil: Truth and Lies

Increasingly, as consumers, we are beginning to realize that the industrial production of food has a series of consequences, not only for our health, but also for our planet. Agribusiness is big money and, therefore, it is no surprise that millions are spent converting natural ecosystems to pander to the tastes of the developed world.

When agribusiness meets the nefarious influence of corrupt practices, the situation becomes even more complex. Consumers purchase a product in good faith and may find, in some cases, that the item they have bought is not quite the unadulterated gem they had envisaged. Sadly, olive oil has not been exempt from this temptation to tamper with what nature intended.
Recent reports from CBS’s 60 Minutes and the New York Times in the US, in addition to further reporting from the Financial Times in the UK, have highlighted the issues involved.

Extra Virgin oil is the primary target as the product commands a premium price and there is money to be made by cutting the first pressed liquid with more inferior oil. Worst still, carabinieri officers have even reported the use of odorless vegetable oils laced with chlorophyll and beta-carotene.

Of course, not every oil is affected by such unscrupulous practices, but consumer choice is more of a lottery than it should be. One way to ensure a quality product is to purchase directly from a producer who has intimate knowledge of the oil they are pressing. It is not only the multinationals who have been able to take advantage of the internet; so has the local producer keen to sell directly to a public increasingly invested in the provenance of the food it consumes.

FeaturedThe best advice is to seek out an artisan producer online, where a face and a name can be put to the oil being sold. If that artisan is also happy to field questions about the oil they produce, so much the better. Extra Virgin olive oil is a product that needs time and love – a good oil sees the fruit picked by hand and the liquid extracted by non-mechanical means. It can take up to 20 kilograms of olives to yield one liter of oil. Someone committed to such a procedure is usually happy to share thoughts and information with the buying public. In a previous article for Times of Sicily, Marian Watson gave us her take on the production process: http://www.timesofsicily.com/loro-delle-madonie-liquid-gold-from-the-madonie/

Like a good wine, Extra Virgin oil has characteristics that can be attributed to the variety of olives and the area in which they are grown, something the wine trade knows as terroir. The Sicilian varieties such as Biancolilla, Cerasuola, Moresca, Nocellara del Belice and Tonda Iblea give distinct flavors and aromas. A good producer will also know how to blend these to give a harmonious result, a world away from the supermarket labels that grudgingly admit the blend comes from more than one country.

Price can be a consideration for many consumers, but this has to be tempered with the obvious fact that a complex and traditional product like Extra Virgin will inevitably incur costs in production and shipping that make it rise above a ‘run-of-the-mill’ price. In this instance, it really is true to say that you do pay for what you get. With a traditionally crafted artisan Sicilian oil you have a relatively expensive yet quality product that oozes with the flavors of the island – a true reflection of its climate and landscape.

3Litri_1024x1024-2At Times of Sicily, we have teamed up with Made of Sicily (www.organic.luxury), a family run firm that makes the kind of oil described above. Not only does the family want to provide a quintessentially local Sicilian Extra Virgin oil, it also wants to promote Sicily as a land where organic food is grown on a human scale and in a way that aids a local economy and promotes health – a true addition to the slow food movement. Made of Sicily are happy to talk about their product and actively encourage people to contact them and gather together to order a bigger shipment of oil. They will work collectively with you in forming a personalized service.

The entire process could be described as getting back to one’s roots, to the origins of food production. It was the industrial revolution that kick-started the mass-market food industry and in our post-industrial age, where consumer choice is paramount, we might ask ourselves why we continue to opt for an inferior olive oil when other options exist that avoid the pitfalls we have mentioned.

IMG_1042Throughout the Mediterranean, a simple snack of bread with gently drizzled oil (pane con l’olio), is a favorite. It cannot be bettered if you slice up a rustic Sicilian loaf and pour a drop of local peppery Extra Virgin (with salt and oregano) – rich in antioxidant polyphenols and authentically redolent of the island.

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6 Responses to "Extra Virgin Olive Oil: Truth and Lies"

  1. Gabe  January 31, 2016 at 9:18 am

    the shipping costs to US are prohibitive. I would consider this when US distribution is available.

    Reply
    • Giovanni  January 31, 2016 at 2:52 pm

      You are right if you buy few things. If you buy together with another family, or two, say 20 Kg of Olive Oil, Sicilian Honey etc then the shipping price / Kg will be something like 5Eu per Kg! This is not prohibitive, this is affordable HEALTH!!

      Reply
  2. Gian Banchero  February 8, 2016 at 12:32 pm

    Luckily here in California it’s becoming more and more easier to find olive oil made in the state which is of superior quality that ranks with Italy, Greece and France. Living in Italy over the years since 1970 and often tasting the just pressed oil I must say that Trader Joe’s has a passable collection of the liquid, of course they’re not premium and the low cost reflects that but they are the same as the affordable oils used in homes throughout Italy. I know no one in Italy who spends 30 euros for a liter of oil.

    Reply
    • Salvatore  February 8, 2016 at 1:07 pm

      Well, if you buy 1 or two liters of EV olive oil and you ask to get shipped from Sicily to US, I wonder you pay 30 Euros per liter. If you find 4 or 5 families, that buys EVOO for the year (we all buy EVOO for the entire year in Sicily), then if you contact the shop and ask to ship…x4 amount of liters… The price can be as affordable as 16/18 Eu per liter. But then, everyone’s health as different prices. If California local olive oil is good and you trust american agricolture, then you better go for it.
      All the best

      Reply
  3. Matt Banchero  February 9, 2016 at 2:23 am

    In response to my Zio above. There is really only one great olive oil producer of any volume in California and that is Berkeley orchards in Oroville. Most of their trees were planted in 1913 and they produce more volume than they can sell under their own label, so their oil has been sold by virtually all of the other big names in California at one time or another. Good ol’ mission olive oil, and their trees are pruned by goats. ?

    Reply
  4. Alberto Fioretti  August 4, 2016 at 12:34 am

    I was fortunate to be able to partake of olive oil from the grove of my host in Sambuca di Sicilia the day after it was pressed. Now I know what real cold pressed olive oil tastes like. I look forward to returning this fall and tasting more.

    Reply

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